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Dutch firm Greenspeed to take over operation on Jan. 1, 2016.
December 8, 2015
By: Christine Esposito
Editor-in-Chief
Ecover has sold its B2B business, Ecover Professional, to Greenspeed, part of MGS International B.V. Rijswijk-ZH, a Netherlands-based wholesaler in the professional cleaning industry. This follows a decision by Ecover to focus exclusively on the B2C market in order to drive long term growth. “We have built a successful B2B business but our long term growth opportunity lies in focusing exclusively on the B2C market, where our brands are generating strong traction with both consumers and...
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